Born in Sicily, at the foot of Taormina, in 1964. He moves to Milan in 1979 at the age of 9.
Whilst studying, he starts working at the age of 14 within the handcrafted and technological field. Driven by a deep passion for Arts, Design, Fashion, Handicraft, he strengths his artistic knowledge by getting in touch with several artisans, from Masters of carpentry to blacksmith, from Masters of Sicilian pottery to weavers. He graduates in surveying and attends several professional and trade institutes. After his military career, at the age of 22, he starts his business adventure. Since his very first, within industrial and trade field, he begins a 360 degrees collaboration with important international companies. For more than 20 years, he works within plant design and building technologies for either public and private companies, thanks to this experience he enhances his knowledge in the use of a wide range of materials: architectural, technical as well as technological. His collaboration with Architects, Engineers and Designers allows his to specialize in interior décor fields, constructions and restorations of luxury building, apartments and villas, from A to Zeta. Therefore his knowledge in the use of materials for interior finishes.

In 2000 he starts working for Techno-constructive as well as Design, Fashion and Show business projects.
In 2012 with White Industry company, founded by Santi himself in 2010, he starts a two-year collaboration with Politecnico del Design of Milan, working on the development of new products and prototypes of Exterior furniture. In the last 5 years, he collaborates as a creative direction, working on several projects among those White industry-Home & Design.